Monty the Penguin (John Lewis’s 2014 Christmas Ad)

It’s not officially the holiday season until UK department store John Lewis releases their Christmas commercial. In this year’s touching ad we meet a boy named Sam and his best friend, Monty the Penguin, who have fun doing everything together, until Monty realizes something’s missing.

In case you missed it, here’s last year’s ad, “The Bear & The Hare.”