Newcastle is banding together with other smallish brands to crowd-fund a very expensive Super Bowl commercial. To spread the word about their “Band of Brands” ad experiment they enlisted the always sarcastic Parks and Rec actress Aubrey Plaza, which might have been a bad idea.
“Get ready for the most exciting, most jam-packed, most fiscally responsible big game ad ever: Newcastle’s Band of Brands. Aubrey Plaza couldn’t be more excited. Well, she could be, but she isn’t.”