Organic Valley set up an anonymous brononymous hotline for their “Save the Bros” ad campaign, a parody PSA that aims to promote their line of organic protein shakes, Organic Fuel.
“Bros are sensitive creatures. Talking to them about the benefits of organic protein can be a seriously awkward conversation. That’s why we created the The Brononymous Hotline, an anonymous service that ensures your bro gets the help he needs, and he’ll have no clue it came from you.”
[Organic Valley/via AdWeek]
