Wheaton, Illinois-based marketing agency Ivor Andrew convinced their employees to blindly taste and share their thoughts on a several of La Croix’s many sparkling water flavors, including plain, apple-cranbarry, grapefruit, blackberry cucumber (my favorite), and coconut.
“Not long ago, our staff got in a heated debate over La Croix. So we did what any good employer would do: we blindfolded them, made them drink various flavors and filmed their reactions.”