Improv Everywhere: Fake Apple Store Prank

For their latest prank, Charlie Todd‘s performance art improv group, Improv Everywhere, tricked New Yorkers into believing the 23rd Street 6-train elevator is New York’s newest Apple Store.

“We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting in line for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.”

Previously: Mp3 Experiment #14, Dance Captain Wanted, Pirates of Central Park