Carlos Waters from Vox takes a look at how Swedish furniture and home goods store IKEA has mastered the art of impulsive shopping by giving their stores intentionally confusing layouts.
Previously: Why We Say ‘OK’
How IKEA Tricks You Into Buying More Stuff
Carlos Waters from Vox takes a look at how Swedish furniture and home goods store IKEA has mastered the art of impulsive shopping by giving their stores intentionally confusing layouts.