What is “Cheugy”? Funny you should ask.
A while ago, “basic” took the internet by storm. We finally had a word for “Tasteless, cookie-cutter stuff that Marge Simpson would like.” Basic meant outlandishly normal. Starbucks peppermint mochas, Lifetime movies, those Bed, Bath & Beyond signs that say “live, laugh, love”? You better believe that’s basic. But now, people have leaned into “normal” so hard that it’s become a parody of itself.
Enter “Cheugy,” which according to Urban Dictionary (and The New York Times), is “used to describe someone who is out of date or trying too hard.”
Who cares, right? Well, to quote Marge Simpson: “that’s what makes me cool, right? Not caring?” Nope. I assure you, I am not cool. Writing this hurts me, but at least I know I’ll never, ironically or unironically, own a mug that says “my coffee is as hot as my wife!” I will, however, do the Borat voice whenever I say “my wife!” until someone insists I stop. Not cool.
If you’re worried you might like something cheugy, don’t fret. I’m here to show you the worst of the worst, thanks to this terrific Instagram compiling the cloying and saccharine products, memes, and inspirational quotes these cheugy people keep putting out into the world.