In recent years, it has become increasingly common for brands across a variety of industries to introduce premium services that offer extra features or perks for a fee. These services are often marketed as “red” or “plus” versions of the company’s existing products or services, and are designed to provide added value to consumers willing to pay more.
While these services can be a boon for businesses looking to boost their revenue streams, they can also be seen as a way to squeeze more money out of consumers who may feel pressured to upgrade in order to access certain features or benefits.
Recently a “brand” you’d never guess decided to troll everyone one Twitter with this same concept. The brand? Oh, you know, just The Merriam Webster Dictionary.
People who subscribe to Merriam-Webster Red™ will get exclusive access to the real definitions.
— Merriam-Webster (@MerriamWebster) March 28, 2023
But being the respected “brand” they are, they quickly owned up to the joke.
It has been brought to our attention that we've been giving everyone the real definitions since 1828.
Merriam-Webster Red™ has been discontinued.
— Merriam-Webster (@MerriamWebster) March 28, 2023
1. While a few dummies got angry about this Merriam-Webster Red service…
I was about to ask the same question
— Rosana Hermann (@rosana) March 28, 2023
2. Most people on Twitter got the joke. I mean it’s Twitter. No matter how many angry people come there to argue, it will always be full of folks just looking to have some fun.
Looking into it…
— Merriam-Webster (@MerriamWebster) March 28, 2023
3. It didn’t take long for this tweet to go viral and the responses were excellent.
You get the word "checkmark"
— Merriam-Webster (@MerriamWebster) March 28, 2023
4.
We thought of that but were worried people would read it as "reed."
— Merriam-Webster (@MerriamWebster) March 28, 2023
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